One of the questions we get asked all the time as we begin a discussion with home stagers is, “Will Facebook Ads work with my home staging design business?”
The answer is, “it depends.”
The real answer is, “probably,” but it does depend on how you run your business.
If your average lifetime customer value is pretty high, Facebook Ads can work really well. If, however, you get a new customer and they don’t pay you much or don’t return to you as a repeat customer, then it might be difficult for you to get a good return on investment (ROI) for your ad spend.
Let’s take an example…
The average home stager charges somewhere in the range of $500 to stage a home (this varies widely based on geographical region, whether it’s a vacant/occupied/model home, etc., but for our purposes let’s use a $500 average price).
If you do a good job, your real estate agent might choose to have you stage one home every other month…so 6 per year.
That means that the value of that agent-customer to you is $3,000 (for one year…more if they stay with you for multiple years).
Let’s say you place one $300 ad on Facebook and only get one new agent. You’ve traded $300 for $3,000. You can’t afford NOT to run ads.
Even if you pay a company like us $1,000 to run ads for you, even if you only get one new agent-customer, you’re still getting a 200% ROI.
But here’s the dirty truth: Once you get the game figured out (and especially if you hire us) you’re likely going to get more than one new agent per week.
As mentioned above: if you only charge a small amount for your services or if you don’t provide quality staging services such that agents don’t have a recurring relationship with you, Facebook Ads might not work for you. Otherwise, jump in and give it a shot!
Money Back Guarantee Trial
We are confident in our process and want to prove ourselves to you! We'll give qualified customers a money back guarantee on their first month's management fees if we don't get the results we promise you. This lets you try out month one of our processes, get some quick wins (quick leads) for your business and see that we're legit with absolutely no risk to you! We only accept a few new clients each month due the demands for our services, so if you're interested — act now.